University of Southern California

USC Identity Guidelines

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Social Media Accessibility Guidelines

Creating Accessible Social Media Content Social media posts will generally reach an audience that includes individuals with disabilities. USC is committed to ensuring equal access to its programs/resources, and all…

Frequently Asked Questions

Why do I need to follow brand guidelines? The University of Southern California is a single institution, a trademark that stands for quality in higher education, research, health care, and…

How Can We Help?

Whether you’re producing a brochure, a website, a grant proposal or a banner, incorporating USC’s identity guidelines will result in a strong visual identity for the university as a whole….

Social Media Guidelines

For Institutional, Departmental and Organizational Use Building a social media presence is a good way to extend your web presence, promote your programs, and connect with your audience in an…

Website URLs and Links

Name Usage: USC website domain names (sitename.usc.edu or the redirect, usc.edu/sitename) University URLs are guided by the principle of spectrum scarcity; meaning there is ultimately a finite number of URL…

Website Guidelines

USC Logo Departments, centers, institutes and programs must include the primary USC logo in the top right corner of each page with a link back to the USC homepage. Website…

Official Colors

USC’s official colors are Pantone 201C and Pantone 123C. These colors, designated as USC Cardinal and USC Gold, are equal in importance in identifying the university. All printed materials, whether…

Social Media Profiles

Profile Photos When setting up a social media account, you will need to upload a profile photo. Depending on the social channel you are using, this will require an image…

Video Quality Guidelines

Video is an important story telling and visual medium. We have all seen poor video where the subject is not framed well or the camera is shaking thus making the…

Incorrect Usage

The seal, shield, monogram, wordmarks and logotypes should not be altered in any way, such as extending, condensing, outlining, adding borders, special effects or drop shadows, or attaching other words…