Brand Ambassadors

Academic | Central and Administrative | Centers, Institutes and Programs Do you have USC brand or identity questions? USC Brand Ambassadors associated with your academic or administrative unit are available to answer questions related to logotype usage and brand compliance. If you can’t find a contact associated with your administrative or academic unit or an…

Campaign Assets

Assignment: Earth | Centennial Celebrations | DEI Initiatives | Earth Month | One USC Safety | Title IX | USC Votes Need assets to promote our university campaign initiatives? A variety of branded print and digital files are available for you to download that can be used to promote these important causes. How to Download…

Digital Accessibility

USC is committed to working towards an equitable inclusion of all members of the Trojan community — digital accessibility at USC is one of the key tenets. We invite everyone from the USC community to visit Office of Institutional Accessibility website for more information about accessibility compliance at USC. The following guidelines help ensure that…

Video

Guidelines | Accessibility Videos and other multimedia are popular means to convey information on a website or to supplement the lengthy explanatory text. When creating video or multimedia products for a website, follow the USC Video Guidelines. Videos embedded on a web page must be ADA-compliant, with captions enabled in the player. Also, a video transcript…

Imagery

Photography | Mosaic Media | Video | Image Release Forms USC photography and video are important and powerful storytelling tools for USC. Together, they visually communicate the joy found in learning and discovery that occurs each day across our lively urban campus and virtual programs. They are a tangible and vivid expression of our mission,…

Social Media

Guidelines | Best Practices | Accessibility Building a social media presence is an excellent way to extend your presence online and promote content in an environment that allows your audience to engage with the university brand. Review USC’s social media guidelines, best practices and accessibility. Guidelines USC academic and administrative units, including the individuals managing…

Zoom Backgrounds

General USC | Assignment: Earth | Title IX | Spread Care Not Covid Explore our curated list to brighten up your Zoom background. Download your favorite background or show your support for a cause by using one of our assets in your next Zoom meeting. The background feature allows you to display an image or…

Branded Merchandise

How to Order | Athletic Marks | Spirit Marks | Hybrid Mark Looking to brand your merchandise? Review the following guidelines to learn who to contact, how to order and which USC marks and logotypes are available for use on your products and promotional items. Questions about trademark registration for your department? Contact USC Trademarks…

Campus Filming

Looking to find a location on a USC campus or USC-owned property for your upcoming production? The USC Campus Filming office is a division of University Communications and coordinates all aspects of commercial filming and photography for the university. Please visit our USC Campus Filming site for more detailed information.

Academic Logotypes

How to Request a Logotype | Download | Clear Space | Minimum Size |Do Nots Formal and informal logotypes have been created for academic units within USC and are available for download to USC faculty and staff (including student staff) with a usc.edu email account. Additional information is available in our Branded Merchandise section for Athletic and Spirit marks. …