All university signage both interior and exterior and permanent and temporary (i.e.), banners, are governed by university policy and are subject to review and approval by committee members representing the Office of the Provost, University Communications, and Capital Construction Development. Committee members review all proposals and collaborate with those requesting signage to ensure conformity with campus signage standards and criteria.

ONE USC Safety banner at the USC Village entrance.

To request signage, a proposal is required and must address the following: purpose, duration, size, material, design/artwork, content/text, location and include the name of the professional consultant/contractor or company producing the sign. 

For more details, read and review the USC signage policy.

To submit a proposal, contact:

Guidelines for Public Plaza Banners

Light pole banners occupying Trousdale Parkway are subject to approval by USC University Communications. Proposals for banners in these spaces must meet the following criteria:

Thematic Criteria

Banners should contain two or more of the following:

  • Promote an all-university initiative
  • Celebrate USC Trojan culture
  • Celebrate USC milestones (Welcome Week, Orientation, Commencement, Festival of Books)
  • Promote awareness of essential care and safety services

Audience Criteria

Banner themes should be appropriate for one of the following:

  • USC students as a main population; i.e. promoting campus resources for students; — or —
  • The general public; i.e., promoting a free public activity or celebration.

Schedules for central plaza banners follow the academic year calendar (August-May) and are determined in May for the following academic year.

2024 Trousdale Banner Schedule

Banners are typically installed on Mondays.


Mon. January 8 – Wed. January 31, 2024: Welcome Trojans

Wed. January 31 – Thurs. February 29, 2024: Black History Month

Thurs. February 29 – Mon. March 4, 2024: Women’s History Month 

Mon. March 4 – Mon. March 11, 2024: USCAA Centennial

Mon. March 11 – Mon. April 1, 2024: Women’s History Month

Mon. April 1 – Mon. April 8, 2024: Earth Month

Mon. April 8 – Mon. April 22, 2024: L.A. Times Festival of Books & Earth Month

Mon. April 22 – Wed. May 1, 2024: Arab American Heritage Month

Wed. May 1 – Wed. May 8, 2024: AAPI Heritage Month

Wed. May 8 – Mon. May 13, 2024: Commencement

Mon. May 13 – Mon. May 20, 2024: USCAA Centennial

Mon. May 20 – Mon. June 3, 2024: AAPI Heritage Month

2024 Trousdale Banner Schedule


Mon.  August 5 – Mon. September 9, 2024: Welcome Trojans

Mon. September 9 – Mon. September 16, 2024: Pedestrian Safety

Mon. September 16 – Mon. October 7, 2024: Latinx/e Heritage Month

Mon. October  7 – Mon. October 28, 2024: LGBTQ+ History (Pride Flag)

Mon. October 28 – Mon. November 4, 2024: Good Neighbors (30th anniversary)

Mon. November 4 – Mon. November 11, 2024: Native American Heritage Month

Mon. November 11 – Mon. November 18, 2024: USC Veterans Day

Mon. November 18 – Mon. November 25, 2024: Beat the Bruins (UCLA game Nov 23)

Mon. November 25 – January 6, 2025: Unifying Values