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Below, are answer to your common questions to help you in your effort to implement the USC brand. If you have identity questions related to your academic or administrative unit, please get in touch with your USC Brand Ambassadors. The Brand Ambassadors are your contact point for questions you might have about logo usage and…
Guidelines | Trousdale Banner Schedule All university signage both interior and exterior and permanent and temporary (i.e.), banners, are governed by university policy and are subject to review and approval by committee members representing the Office of the Provost, University Communications, and Capital Construction Development. Committee members review all proposals and collaborate with those requesting signage to…
Guidelines | Best Practices | Favicon |Security | Accessibility USC websites are some of our most widely used and visible communication channels. They are a highly effective means for sharing a variety of content, which should be accessible to all and that supports the USC brand. This guide is a resource for designers and developers…
Letterhead | Envelopes | Business Card USC stationery consists of approved designs for letterhead, envelopes and business cards. These designs reinforce the university’s brand and identity, and may only be ordered through a person in your unit delegated to process requisitions, typically, your Senior Business Officer. If you have any questions about the order process,…
Adobe Caslon Pro | National 2 The USC identity consists of a serif typeface, Adobe Caslon Pro and a san serif typeface, National 2. Each typeface offers a wide range of weights, allowing for small and digital use without degradation and each expresses the classic, academic and collegiate qualities of the USC brand. Uniform and…
Primary | Secondary | Tertiary | Accessibility USC’s official colors are USC Cardinal and USC Gold. Each color is equal in importance in identifying the university. The official brand colors are a powerful and essential brand element that create a consistent identity across all communications and applications. They are not an arbitrary choice. Because these…
Marks | Logotypes | Clear Space | Download | Request a Logotype The University of Southern California has a variety of marks and logos that are an integral part of its identity. In this section we introduce you to these elements; their versions, color variations, clear space, minimum size requirements and a guide to their…
External Organizations and the USC BrandExternal Organization Logos: Print, Merchandise, and Display Materials Marketing and Product Display on CampusThe marketing of products or services on USC’s campus and/or the display of commercial products on USC’s campus for promotional purposes is not permitted unless the activity: In either case, such marketing and/or display must also be…
Welcome to USC Branding USC’s brand identity connects our university community with the hearts and minds of our audiences, our people and programs—and the stories we want to tell. We do this through marks, logos, typography, colors and imagery. When applied consistently, these visual elements make our stories, webpages, and materials more meaningful and memorable.…