Below, are answer to your common questions to help you in your effort to implement the USC brand. If you have identity questions related to your academic or administrative unit, please get in touch with your USC Brand Ambassadors. The Brand Ambassadors are your contact point for questions you might have about logo usage and brand compliance.
Please make sure you use a usc.edu email, not a personal one (e.g., Gmail, Yahoo, AOL). Only staff, faculty and student workers for a USC entity are allowed to download the USC marks and logotypes.
If you have a med.usc.edu email, you may not be able to download it through Shibboleth from Google Drive. Contact your Brand Ambassador at Keck Medicine of USC.
Please review our “How to Request a Logotype” here.
Currently, you must purchase your own fonts. Please review our brand font and links to purchase here.
USC stationery consists of approved designs for letterhead, envelopes and business cards. These designs reinforce the university’s brand and identity, and may only be ordered through Corporate Graphics International.
First, please review our signage policy here. Once your have a mock-up of your sign, contact one of our USC Signage Committee members for approval.
Please review USC’s policies for “Use of Third Party logotypes” here.
Please review USC’s policies for “Co-branding” here.
Athletic marks are the official symbols of the USC Athletic Departments for it’s sports teams. These marks, including the SC interlock, can only be used by the USC Athletic Department. All other USC entities are restricted from using the mark(s).
The SC interlock is a USC Athletic mark and can only be used by the USC Athletic Department. All other USC entities are restricted from using the SC interlock.
Contact the USC Dornsife Office of Communication at email@example.com for more information on obtaining USC Dornsife logotypes, including those for departments, programs, institutes, centers and offices, as well as electronic letterhead.
Yes, the seal can be used alone. Please remember that the seal is restricted for use in Presidential communications only.
Our office handles presidential communications and initiatives. If your project falls under this category we assist you. You can also reach out to your brand ambassador who can either assist you or connect you to a design resource.
USC Cardinal (PMS 201) and USC Gold (PMS 123) are the official school colors and should not be substitued for similar colors. Please review our ‘Colors’ page for further guidance on other colors that are also possible to use, sparingly or as accents.
USC’s brand identity is one of our most valuable assets. Recognized worldwide, it immediately connects us with the hearts and minds of our audience. The visual elements of the USC identity create a distinctive look that, when applied consistently across all media, make it easier for our audiences to connect with our messaging. These elements consist of marks, logos, typography, colors and imagery. Benefits of the uniform application of these elements are immediate recognition and credibility that leverage the value associated with the USC brand. So, explore, learn, download and apply, and if you have any questions, we’re standing by: firstname.lastname@example.org. Fight On!
Yes, and any person or entity who wishes to use the official USC marks and logotypes must adhere to the USC brand identity guidelines.
There is no exemption process.
USC Administrative and Academic letterhead is reserved for faculty and staff and its use is restricted to official university business. Approved USC business cards and stationery with the branded watermark can be ordered through Corporate Graphics International here.
The current brand identity was designed by Pentagram Austin in 2010.
The offcial USC marks and logotypes cannot be altered in any way.