Academic Logotypes

How to Request a Logotype | Informal | Formal | Super Formal | Clear Space | Do Nots

Formal and informal logotypes have been created for academic units within USC. 


Formal unit logotypes are lockups created by combining the following elements.

USC Monogram + Academic Unit Name + Descriptor

  1. USC Monogram
  2. Academic Unit Name
  3. Descriptor

Informal unit logotypes are lockups created by combining the following elements.

USC Monogram + Academic Unit Name

  1. USC Monogram
  2. Academic Unit Name

The academic logotypes are available for download to USC faculty and staff (including student staff) with a usc.edu email account.

Additional information is available in our Branded Merchandise section for Athletic and Spirit marks.


How to Request a Logotype

To create a new lockup for your subunit, department or program, please complete and submit a USC University Communications Creative Services Project Request form.


Informal


Formal


Super Formal


Clear Space

The university marks and logotypes need to be legible and not crowded by other elements. To ensure that the marks and logotypes are highly visible we create clearspace to keep them separate from their surroundings. Do not allow any other graphic elements into this area of isolation. In addition, the elements of the USC Graphic Identity Program should not be placed over a photograph or patterned background if it reduces its legibility. 

How to determine the Clear Space when your width is greater than the height:
The area of isolation or minimum required space surrounding the Academic Logotype should be half the height of the logotype.

How to determine the Clear Space when the height is equal to or greater than the width:
The area of isolation or minimum required space surrounding the Academic Logotype should be one quarter of the height of the logotype.


Minimum Size

Logotypes with sub-units should not be sized smaller than the measurements shown below. These are the limits of legibility for the sub lines. No maximum use restrictions.

1.75″

1.3″

0.85″

0.68″


Do Nots

Marks and Logotypes should not be altered in any way or placed on busy backgrounds or colors that reduce legibility. If a mark or logotype is placed over a photograph or background texture it should not diminish its readability.