Welcome to USC Branding

USC’s brand identity connects our university community with the hearts and minds of our audiences. Its visual elements create a distinctive look that makes it easier for our audiences to connect with our people and programs—and the stories we want to tell. We do this through marks, logos, typography, colors and imagery. When applied consistently, these elements make our stories, webpages, and materials more meaningful and memorable. We encourage you to learn more about USC’s brand identity by exploring this website and downloading what you can use. If you have any questions, we’re standing by: identity@usc.edu.

USC Brand Resources At-a-Glance

Marks and Logotypes

Become familiar with and download USC’s official marks and logotypes.

University Stationery

Preview USC stationery designs and obtain instructions on how to order.

Branded Merchandise

Learn about the official marks and logotypes available and the steps for designing and ordering USC branded items.


Get to know USC’s policies and requirements and who to contact to request a sign.


View our official colors and explore guidelines and best practices for maximum effect.


USC’s official typefaces are Adobe Caslon Pro and National 2. Purchase licenses for use, here.