USC Brand and Identity Guidelines

USC’s brand identity connects our university community with the hearts and minds of our audiences, our people and programs—and the stories we want to tell. We do this through marks, logos, typography, colors and imagery. When applied consistently, these visual elements make our stories, webpages, and materials more meaningful and memorable. We encourage you to learn more about USC’s brand identity by exploring this website and downloading what you can use. If you have any questions, we’re standing by: identity@usc.edu.