Campaign Assets

Need assets to promote our university campaign initiatives? A variety of branded print and digital files are available for you to download that can be used to promote these important causes.

How to Download

  • Click on the link to download the asset.
  • You will be prompted to sign in to continue to Google Drive.
  • Enter your USC email account (@usc.edu).
  • You will then be prompted to login with your USC NetID (username) and password on USC Shibboleth.

Only USC faculty and staff (including student staff) with a USC-provided email account may download assets. The use of these assets is restricted to official university business in accordance with brand guidelines. Contact identity@usc.edu for any questions.

Assignment:Earth

Note: The full name of the identity and campaign is Assignment:Earth. This is the name to use when writing or speaking about it, including all copywriting for marketing and promotional materials. Writing “Asgmt Earth” is incorrect as the abbreviated name is only used visually, as an Identifier. Please do not create any artwork using the abbreviated name and please obtain all artwork (which contains the abbreviated name) from: identity@usc.edu.

Assignment:Earth sustainability graphic with a grayscale earth, white advance sustainability in our research, curriculum and operations text on a black circle and a black and white USC Assignment:Earth logo on a gold background
Assignment:Earth Instagram story graphic with a circular grayscale image of people working together, white working together for a sustainable future text on a black circle, black Sustainable is attainable. Let’s change our habits and change the future. It starts with us! text, and a black and white USC Assignment:Earth logo on a gold background
Assignment:Earth Instagram story graphic with a grayscale crushed can, black Zero waste by 2028. It’s a big assignment. We’re all in. Change starts with us! text and a black and white USC Assignment:Earth working together for a sustainable future logo on a gold background
Download

Big Ten

USC and Big Ten graphic with white and gold We’re Thinking BIG text and a white shield with a gold USC primary monogram on a cardinal background
Download

Cultural Events

Arab American Heritage Month

Arab American Heritage Month graphic with purple, gold and black Arab American Heritage Month text, a black USC monogram and a purple, blue and tan pattern on a white background
Download

Asian American & Pacific Islander Heritage Month

Asian American & Pacific Islander Heritage Month graphic with colorful gradient Asian American & Pacific Islander text, dark gray Heritage Month text, green curved line patterns and a black shield with a cardinal USC primary monogram on a light gray background
Download

Black History Month

Black History Month graphic with yellow, green and red BHM letters, white Black History Month text, a white shield with a gold USC primary monogram and a red, orange, green and yellow square border pattern on a black background
Download

Juneteenth

Juneteenth graphic with white Juneteenth text, a red, orange, green, yellow and brown triangular pattern and a white shield with a gold USC primary monogram on a black background
Download

LATINX|E Heritage Month

Latinx|e Heritage Month graphic with pink, yellow and white Latinx|e Heritage Month text, a white shield with a gold USC primary monogram and a green, yellow, pink, orange and blue pattern on a dark blue background
Download

LGBTQ+ History Month

LGBTQ+ History Month graphic with a LGBTQ+ flag that has a purple circle stroke, yellow, white, pink, light blue, brown and black triangular stripes and purple, blue, green, yellow, orange and red vertical stripes on the left side and black LGBTQ+ History Month text and a black USC monogram on a white background on the right side
Download

LGBTQ+ Pride Month

Pride Month graphic with a red, orange, yellow, green, blue, purple, pink, light blue, brown and black horizontally striped Pride flag masked within the text and border, and a black shield with a cardinal USC primary monogram on a white background
Download

Native American Heritage Month

Native American Heritage Month graphic with white and gold Native American Heritage Month text, a gold USC monogram and a bird, stones, flowers, and hut elements on a turquoise pattern background
Download

Veterans Day

Veterans Day graphic with white Veterans Day text, gold stars, a gold border stroke and a white shield with a gold USC primary monogram on a cardinal American flag background
Download

Women’s History Month

Women’s History Month graphic with gold Women’s History Month text on jumbled light gray WHM letters and a white USC monogram on a black background
Download

Earth Month

Earth Month graphic with black Earth Month text, a half-cropped earth image and a black and white USC Assignment:Earth logo on a gold background
Download

ONE USC Safety

One USC Safety Vision graphic with cardinal and black One USC Safety Vision text, a black shield with a cardinal USC primary monogram on a gold background on the left side and an image of a person wearing USC wristbands on the right side
Download

Trojan Family L.A. Wildfire Relief Fund

Trojan Family L.A. Wildfire Relief Fund graphic with an image of Tommy Trojan and a gold USC monogram on the left side and white and gold Help is Here Trojan Family L.A. Wildfire Relief Fund text on a cardinal transparent background on the right side
Download

Trojan Family Magazine Health Sciences 3.0

Trojan Family Magazine Health Sciences 3.0 graphic with white Charting the Future of Health Care Innovation and impact define USC’s Health Sciences 3.0 moonshot text and a white shield with a gold USC primary monogram on a background of an illustration of scientists on the moon looking through a telescope at a constellation of a person and their brain
Download

We All Deserve to Get There

We All Deserve to Get There graphic with black We All Deserve to Get There text, illustrations of student pedestrians on a path and a black shield with a cardinal USC primary monogram on a gold background
Download