University of Southern California

USC Identity Guidelines

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Introduction to the USC Graphic Identity Program

A memorable and effective identity takes years to build, yet, it can quickly erode through a failure to protect and accurately implement the elements that define it.

This website will provide you with the basic guidelines for the University of Southern California’s Graphic Identity Program. The elements outlined here highlight the key graphic tools available to represent and express USC’s unified image to the world. Used with care and imagination, these new tools will ensure that the university’s image will retain its impact and consistency for years to come.

The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system, the new graphic identity program prohibits the use of any additional iconography, marks or artwork outside of the approved university seal, shield and Trojan head (the latter, used for spirit-related applications only).


How to Download Our Assets

• Click on the link to download the asset.
• You will be prompted to sign in to continue to Google Drive.
• Enter your USC email account (@usc.edu).
• You will then be prompted to login with your USC NetID (username) and password on USC Shibboleth.

Only USC faculty and staff (including student staff) with a USC-provided email account may download assets. The use of these assets is restricted to official university business in accordance with brand guidelines. Contact identity@usc.edu for any questions.

All members of the USC family are welcome to explore the USC Graphic Identity Program.

Only USC faculty and staff (including student staff) with a USC-provided email account may download assets. The use of those assets is restricted to official university business in accordance with brand guidelines. Contact identity@usc.edu for any questions.

How-to download our assets:
• Click to download the asset.
• You will be prompted to sign in to continue to Google Drive.
• Enter your USC email account (@usc.edu).
• You will then be prompted to login with your USC NetID (username) and password on USC Shibboleth.

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