University of Southern California

USC Identity Guidelines

Merchandise Guidelines

The Office of Trademarks & Licensing Services (TLS) serves as the clearinghouse for use of USC marks in the creation of consumer products, including promotional items. TLS also serves as the contact point for department trademark registration requests and inquiries.

How to Order Merchandise

Campus organizations and recognized student groups are required to use authorized licensed vendors when designing consumer products, including promotional items (giveaway items) that include USC trademarks or word marks.

Please see the listing of promotional product licensees at:

Not sure what logos to use?

If you are an academic or administrative unit:

Follow university graphic identity standards as it relates to your individual campus department, school or other organization. Campus departments should use the university’s academic marks.

If you are a student organization:

Student organizations formally recognized by the Office of Student Affairs are able to use select USC word marks and “spirit” marks in conjunction with the organization name and design of promotional products.

If you are a club sports team:

Club sports teams recognized by USC Rec Sports are authorized to utilize select USC word marks and “spirit” marks in conjunction with team names, uniform designs and creation of promotional products.


Below are examples of the approved USC athletic and spirit marks.

To request the use of these marks, or for questions pertaining to the Trojan Head, other spirit marks, athletic marks, and merchandise or promotional items, e-mail Trademarks and Licensing Services at or visit for more information.


Athletic Marks



Spirit Marks

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