The Office of Trademarks & Licensing Services (TLS) serves as the clearinghouse for use of USC marks in the creation of consumer products, including promotional items. TLS also serves as the contact point for department trademark registration requests and inquiries.
How to Order Merchandise
Campus organizations and recognized student groups are required to use authorized licensed vendors when designing consumer products, including promotional items (giveaway items) that include USC trademarks or word marks.
Please see the listing of promotional product licensees at: https://trademarks.usc.edu/campus-community/promotional-licensees/
Not sure what logos to use?
If you are an academic or administrative unit:
Follow university graphic identity standards as it relates to your individual campus department, school or other organization. Campus departments should use the university’s academic marks.
If you are a student organization:
Student organizations formally recognized by the Office of Student Affairs are able to use select USC word marks and “spirit” marks in conjunction with the organization name and design of promotional products.
If you are a club sports team:
Club sports teams recognized by USC Rec Sports are authorized to utilize select USC word marks and “spirit” marks in conjunction with team names, uniform designs and creation of promotional products.
- Athletic marks, including the SC interlock, is restricted for use by the Athletic Department only.
- Band marks, including the band Trojan head, is restricted for use by the Trojan Marching Band only.
- Requests to purchase licensed product for resale in conjunction with fundraising activities must be approved by the TLS office and sourced through an authorized licensed vendor.
- Product restrictions: Tobacco, alcohol, sexually explicit graphics or descriptions, and unauthorized use of other third-party trademarks are prohibited.
Below are examples of the approved USC athletic and spirit marks.
To request the use of these marks, or for questions pertaining to the Trojan Head, other spirit marks, athletic marks, and merchandise or promotional items, e-mail Trademarks and Licensing Services at email@example.com or visit usc.edu/trademarks for more information.