University of Southern California

USC Identity Guidelines

Digital Guidelines


All USC websites should include a USC logo linking back to the USC homepage in the upper right-hand corner of each page. Please read the website guidelines for these requirements, and to find examples, code, colors, and graphics specific to the web.

Mobile Web

USC-affiliated mobile websites and apps should use a similar configuration, with the USC monogram instead of the full university name wordmark to conserve space. Please read the mobile guidelines for examples, graphics and code.

Social Media

Guidelines for USC programs and departments to set up a presence on social networking sites such as Twitter and Facebook.


A set of Powerpoint templates are available, including versions for each academic school. USC faculty and students are encouraged to use these templates when presenting at interscholastic conferences and other public settings as a way of representing their university and school affiliation.

Colors for Screen

USC’s official colors for on-screen use, which are different from the colors used for printed materials.

Email Signatures

University email signatures for USC central administrative units as well as academic units and departments.

Zoom Virtual Backgrounds

The virtual background feature allows you to display an image or video as your background during a Zoom Meeting.

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