University of Southern California

USC Identity Guidelines

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Social Media Guidelines

that may have disabilities. Follow all recommended guidelines when creating content for social media. For Social Media Managers & Professional Use Wondering about best practices for using social media professionally?…

Social Media Profiles

…your account is only actively monitored during certain hours, and provide your organization’s contact email or phone number. Don’t forget to include a link to your website on usc.edu. Many…

Website Guidelines

on all sides is 11 pixels, for a total size of 198 x 60 pixels. When other logos or links are placed near the graphic in the website’s header, be…

How Can We Help?

5p PST Monday through Friday). Student Organizations For questions related to branding or identity guidelines for student organizations, contact salogos@usc.edu. Spirit Marks, Athletic Marks and Merchandising For questions pertaining to…

Video Quality Guidelines

…individual names from all those involved within a department and school is inappropriate for placement on the USC Channel. This is especially the case for all videos created for University…

Website URLs and Links

…circumstances for which URLs would typically NOT be granted: Use of personal names (see above section for exception) Overly broad terms, including acronyms (fire.usc.edu, escape.usc.edu, students.usc.edu, etc.) Labs and Research…

Mobile Web

For university-supported mobile apps and websites built specifically for mobile devices, a more compact version of the USC logo should be placed in the upper right corner. The logo should…

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Social Media Accessibility Guidelines

…captions burned in if you already have it for Instagram, etc. LinkedIn Creating Alternative Text Posts or Articles can use headings Can use for images by choosing the image and…