University of Southern California

USC Identity Guidelines

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Social Media Guidelines

…environment that allows for a more personal communication style. Consider establishing a consistent naming convention across social media sites if available. For example: twitter.com/uscalumni, facebook.com/uscalumni and youtube.com/uscalumni. You may want…

Website URLs and Links

…guidelines. Review of exceptions will be at the discretion of the academic unit communication office and/or Provost Office Communications, in conjunction with Information Technology Services and University Communications. Revocation of…

Video Quality Guidelines

…not make for compelling video. There are great hosting sites like SoundCloud.com, iTunes U, and Slideshare.com. Set your goals. What is the real purpose of the video you want to…

Website Guidelines

…are meant to communicate the website’s academic affiliations clearly and efficiently, not to obscure or clutter the website’s identity. Official university typefaces (Caslon Pro and National) are available as web…

How Can We Help?

…the USC Dornsife Office of Communication at communication@dornsife.usc.edu or visit dornsife.usc.edu/identity for more information on obtaining USC Dornsife logotypes, including those for departments, programs, institutes, centers and offices, as well…

Official Colors

…and 3:1 for large text to achieve Level AA compliance. To achieve Level AAA compliance requires a contrast ratio of at least 7:1 for normal text and 4.5:1 for large…

COVID-19 Signage Update

…removed immediately. How do I order/pick up the new signs? Signage can be ordered via the PPE website: https://ppe.uscbookstore.com/product-category/restart-signage/ Pickup is from the Distribution Center (Old Surplus Center): 3427 S….

Social Media Profiles

…a lossless compression and render better than JPGs. Cover Photos One of the biggest pieces of real estate on any social media profile is the cover photo. Each social channel…