University of Southern California

USC Identity Guidelines

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COVID-19 Signage Update

October 4, 2021 We hope everyone is having a smooth transition into the Fall Semester. We would like to send an update regarding replacement signs throughout UPC, HSC, and The…

How Can We Help?

…USC John Hobbs johnnyho@usc.edu USC School of Pharmacy Isaac Mora imora@usc.edu USC Sol Price School of Public Policy Lance Ignon ignon@usc.edu USC Roski School of Art and Design Kirsten Schmidt…

Website Guidelines

…Ostrow School of Dentistry USC School of Pharmacy USC Price School of Public Policy USC Rossier School of Education USC School of Social Work USC Dornsife College Code samples <style…

…information about signage, visit the Policy page here. COVID-19 Safety Signage Effective public health messaging on community behaviors can have significant positive outcomes in reducing the spread of infection. The…

Social Media Guidelines

…earn you respect in the online community. Remain transparent. Be honest about your identity. Because no individual departmental social media site represents all of USC, clearly link pages, account names,…

Frequently Asked Questions

Why do I need to follow brand guidelines? The University of Southern California is a single institution, a trademark that stands for quality in higher education, research, health care, and…

COVID-19 Safety Signage

Effective public health messaging on community behaviors can have significant positive outcomes in reducing the spread of infection. The information included in these guidelines provides an overview of guidance and…

Official Colors

…text. Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger. For websites and other online uses, WebAim Color Contrast…

Website URLs and Links

…the Office of the Provost. Naming convention will be guided by terms set in the formal gift agreement. Examples include: roski.usc.edu, viterbischool.usc.edu michelson.usc.edu, healthpolicy.usc.edu, etc. Note: in the case of…