University of Southern California

USC Identity Guidelines

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Social Media Guidelines

comments. Avoid using personal accounts to set-up institutional accounts. If you are setting up social media accounts on behalf of your department, use a generic email @usc.edu account whenever possible….

Video Quality Guidelines

A should be a wide shot while camera B is a medium shot. Varying shots will increase interest and enhance production values. Keep camera movement and zooming to a minimum…

Social Media Accessibility Guidelines

the content in an alternative text-based format. Often on websites and in emails, they are also essential to have on social media. While many platforms attempt to autogenerate ALT text,…

Frequently Asked Questions

elements to impede this area of isolation. Please email identity@usc.edu if you have any questions about logo usage or co-branding guidelines. Are the approved university typefaces (Adobe Caslon Pro and…

Web Fonts

available as a web font through Typekit, which requires a membership. Adobe Caslon Pro on Typekit Using National as a web font National is hosted centrally by USC and is…

How Can We Help?

USC Transportation Christopher Gay gayc@usc.edu Centers, Institutes and Programs USC Michelson Jivin Seward jseward@usc.edu USC International Academy Jennifer Colin jcolin@usc.edu USC Online Jennifer Colin jcolin@usc.edu Summer Programs Jennifer Colin jcolin@usc.edu…

Website Guidelines

} </style> <h1 id=”usclogo”><a href=”https://www.usc.edu/”>University of Southern California</a></h1> Requesting a USC URL USC academic and administrative units may obtain an official USC URL (also known as a website address or…

Zoom Virtual Backgrounds

Young Academy students as part of an overall campaign to promote pro-social behavior are now here! Amplify the message and show you care. Download a Spread Care Not COVID background,…

External Organizations and the USC Brand

(ii) is approved by USC in connection with a program sponsorship and does not generate unrelated business income for the University. In either case, such marketing and/or display must also…

Social Media Profiles

is a good place to advertise a specific event that is coming up at your school or center, or to make creative content that is seasonally appropriate. As always, these…