University of Southern California

USC Identity Guidelines

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Web Fonts

Web fonts let you use typefaces that aren’t available by default in web browsers by downloading font files along with your web pages. This technique allows you to use the…

university-wide standard at 1.125 inches and 0.75 inch respectively. Two-color university letterhead. Actual size of letterhead is 8.5 x 11 inches. Two-color university #10 envelope. Actual size of #10 envelope…

Social Media Guidelines

keep it active; inactive accounts can make a bad impression. Engage in a two-way conversation with your followers and strive to create a positive community. Remove spam that is posted…

How Can We Help?

USC Transportation Christopher Gay gayc@usc.edu Centers, Institutes and Programs USC Michelson Jivin Seward jseward@usc.edu USC International Academy Jennifer Colin jcolin@usc.edu USC Online Jennifer Colin jcolin@usc.edu Summer Programs Jennifer Colin jcolin@usc.edu…

Website Guidelines

type=”text/css”> h1#usclogo { float: right; width: 198px; height: 60px; margin: 0; } h1#usclogo a { display: block; width: 176px; height: 38px; padding:11px; background-color:#900 // cardinal background:url(usc-shield-name-white.png) 11px no-repeat; text-indent: -9999px;…

Print Guidelines

and consistency for years to come. The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system,…

Frequently Asked Questions

For more information about ordering stationery, visit: identity.usc.edu/stationery. A vendor I work with or have contracted would like to use the USC logo on their website. Is this permissible? USC…

Video Quality Guidelines

individual names from all those involved within a department and school is inappropriate for placement on the USC Channel. This is especially the case for all videos created for University…

Social Media Profiles

profile photo are: Keep it simple. Pick a photo of a recognizable location or object on campus, or use an image that is emblematic of your initiative or center. Maintain…

Website URLs and Links

gift. Also may be used in the case of a center or institute that is cooperatively housed in more than one academic school or unit, or is administratively housed within…