University of Southern California

USC Identity Guidelines

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Social Media Guidelines

…Always be sure to keep up-to-date documentation of usernames and passwords, as well as identify the people with responsibility for managing any accounts created. This will ensure a successful transfer…

Website URLs and Links

…reserves usage and governance of sites residing on broad, all-university URLs including about.usc.edu, president.usc.edu, ask.usc.edu, etc. The following are circumstances for which URLs would typically be granted: Administrative service URLs…

External Organizations and the USC Brand

be made if using identifying marks makes it considerably easier for USC audiences to identify and access services in a time-sensitive situation (pick-up and drop-off locations, temporary signage related to…

Social Media Profiles

…generous for a profile photo, but because of the variable display rate of devices it is best to upload at the larger size. Profile photos will show up at 50…

Social Media Accessibility Guidelines

…the content in an alternative text-based format. Often on websites and in emails, they are also essential to have on social media. While many platforms attempt to autogenerate ALT text,…

Letter from the President

…reflect our community’s collective ambition, optimism, and creativity. We look forward to writing that story together, as a strongly unified community. C. L. Max Nikias President University of Southern California…

How Can We Help?

…See below for resources to help you stay on brand. General For questions pertaining to the USC branding or identity guidelines, contact Creative Services at identity@usc.edu. You can submit your…

The Seal

be best represented. No maximum usage restriction. Minimum usage is 1.25 inches wide. Small-use seal This version of the seal has been drawn to include less detail so that it…

The Shield

in which this detail can be best represented. No maximum usage restriction. Minimum usage is 1 inch wide. Small-use shield This version of the shield has been drawn to include…

Brand Use Guidelines

…issues; University Communications, Media Relations, for media releases, both reachable via ucomm@usc.edu. University Communications, Creative Services for identity and branding related issuesidentity@usc.edu. Web Services—for website and user experience best practices…