University of Southern California

USC Identity Guidelines

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How Can We Help?

…USC John Hobbs johnnyho@usc.edu USC School of Pharmacy Isaac Mora imora@usc.edu USC Sol Price School of Public Policy Rachel Lichtman rachell1@usc.edu USC Roski School of Art and Design Kirsten Schmidt…

Website Guidelines

…type=”text/css”> h1#usclogo { float: right; width: 198px; height: 60px; margin: 0; } h1#usclogo a { display: block; width: 176px; height: 38px; padding:11px; background-color:#900 // cardinal background:url(usc-shield-name-white.png) 11px no-repeat; text-indent: -9999px;…

Social Media Guidelines

…Always be sure to keep up-to-date documentation of usernames and passwords, as well as identify the people with responsibility for managing any accounts created. This will ensure a successful transfer…

Website URLs and Links

…connect the URL to the school to further establish reputational branding of the school. Examples, dornsife.usc.edu/unruh, annenberg.usc.edu/research/center-public-relation, etc. A Note on Research Projects The criteria for research projects to be…

Print Guidelines

…and consistency for years to come. The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system,…

…on Covid-19 signage. For more information, visit USC Environmental Health & Safety COVID-19 Resource Center. Business Cards and Stationery The university’s stationery supplier – Corporate Graphics International – has all…

Merchandise Guidelines

…products, including promotional items (giveaway items) that include USC trademarks or word marks. Please see the listing of promotional product licensees at: https://trademarks.usc.edu/campus-community/promotional-licensees/ Not sure what logos to use? If…

Frequently Asked Questions

…logo be locked-up with any other logos or graphics? The guidelines of the USC graphic identity system do not permit co-branded logo lock-ups. When using the USC logo near another…

Video Quality Guidelines

…seven-minute video than a 20-minute speech. Trying to communicate too much, or adding too much extraneous information, will dilute the power of your video production. Tell a story. Every story…

Web Fonts

…cannot be used for email newsletters. Typekit (the provider for the Adobe Caslon Pro web font) requires Javascript in order to work. If you have any questions, please email identity@usc.edu….