University of Southern California

USC Identity Guidelines

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Social Media Guidelines

…environment that allows for a more personal communication style. Consider establishing a consistent naming convention across social media sites if available. For example: twitter.com/uscalumni, facebook.com/uscalumni and youtube.com/uscalumni. You may want…

Web Fonts

Web fonts let you use typefaces that aren’t available by default in web browsers by downloading font files along with your web pages. This technique allows you to use the…

Website Guidelines

…are meant to communicate the website’s academic affiliations clearly and efficiently, not to obscure or clutter the website’s identity. Official university typefaces (Caslon Pro and National) are available as web…

External Organizations and the USC Brand

…Office of Trademarks and Licensing. When such items are made available for commercial purchase, appropriate licensing agreements must be reviewed and approved by this office. Third Party Service Providers Engaged…

COVID-19 Signage Update

…Village. New COVID Health and Safety Signage is available for ordering and pick up. CVD-35 8.5×11 “Mask When Indoors” Paper Insert Please remove and replace all elevator paper insert signage…

Social Media Profiles

…added to the public USC Twitter lists maintained by the main USC Twitter account, send a message to @USC. The themes below are available for USC Twitter accounts, or as…

How Can We Help?

…USC John Hobbs johnnyho@usc.edu USC School of Pharmacy Isaac Mora imora@usc.edu USC Sol Price School of Public Policy Rachel Lichtman rachell1@usc.edu USC Roski School of Art and Design Kirsten Schmidt…

Official Typefaces

…and consistent use of these official typefaces helps reinforce the university’s identity. Please use the links below to purchase licenses of the approved university typefaces: Adobe Caslon Pro National 2…

Merchandise Guidelines

…the Athletic Department only. Band marks, including the band Trojan head, is restricted for use by the Trojan Marching Band only. Requests to purchase licensed product for resale in conjunction…

Official Colors

…text. Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger. For websites and other online uses, WebAim Color Contrast…