University of Southern California

USC Identity Guidelines

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How Can We Help?

…business officer or USC Business Services at 213 740 2281 or 213 740 2716. Keck Medicine of USC For the Keck Medicine of USC graphic identity guidelines, please visit https://brand.keckmedicine.org….

Social Media Guidelines

…Always be sure to keep up-to-date documentation of usernames and passwords, as well as identify the people with responsibility for managing any accounts created. This will ensure a successful transfer…

Website Guidelines

…type=”text/css”> h1#usclogo { float: right; width: 198px; height: 60px; margin: 0; } h1#usclogo a { display: block; width: 176px; height: 38px; padding:11px; background-color:#900 // cardinal background:url(usc-shield-name-white.png) 11px no-repeat; text-indent: -9999px;…

Official Colors

…for screen page. The following are used as secondary colors for on-screen projects. Black 100% BlackHex: #000000 Dark Gray 53% BlackHex: #777777 Light Gray 20% BlackHex: #CCCCCC White Hex: #FFFFFF…

Mobile Web

from one end of the gradient to the other. For example, a gradient using a cardinal background could transition from #CC0000 to #990000 or from #990000 to #660000, but not…

Official Typefaces

…Correct and consistent use of these official typefaces helps reinforce the university’s identity. Please use the links below to purchase licenses of the approved university typefaces: Adobe Caslon Pro National…

Merchandise Guidelines

…products, including promotional items (giveaway items) that include USC trademarks or word marks. Please see the listing of promotional product licensees at: https://trademarks.usc.edu/campus-community/promotional-licensees/ Not sure what logos to use? If…

External Organizations and the USC Brand

…be made if using identifying marks makes it considerably easier for USC audiences to identify and access services in a time-sensitive situation (pick-up and drop-off locations, temporary signage related to…

Website URLs and Links

…connect the URL to the school to further establish reputational branding of the school. Examples, dornsife.usc.edu/unruh, annenberg.usc.edu/research/center-public-relation, etc. A Note on Research Projects The criteria for research projects to be…