University of Southern California

USC Identity Guidelines

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COVID-19 Signage Update

…removed immediately. How do I order/pick up the new signs? Signage can be ordered via the PPE website: https://ppe.uscbookstore.com/product-category/restart-signage/ Pickup is from the Distribution Center (Old Surplus Center): 3427 S….

Social Media Guidelines

…earn you respect in the online community. Remain transparent. Be honest about your identity. Because no individual departmental social media site represents all of USC, clearly link pages, account names,…

Website Guidelines

…Ostrow School of Dentistry USC School of Pharmacy USC Price School of Public Policy USC Rossier School of Education USC School of Social Work USC Dornsife College Code samples <style…

How Can We Help?

…spirit marks, athletic marks and merchandise, contact Trademarks and Licensing Services at trdmarks@usc.edu or visit usc.edu/trademarks for more information. Ordering Stationery For questions pertaining to stationery, contact your unit’s senior…

Official Colors

…text. Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger. For websites and other online uses, WebAim Color Contrast…

Website URLs and Links

…be permitted on website properties on that exist on .com, .org, .net or other non-“.edu” domains for specific consumer-facing, conference, consortium, or affinity group purposes. Typical permitted use cases of…

Print Guidelines

…and consistency for years to come. The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system,…

…does not allow changes or alterations to the design of the approved university stationery templates. To Order Stationery Go to businessservices.usc.edu/purchases Click on Strategic Sourcing > Preferred Suppliers by Category…

Merchandise Guidelines

…the contact point for department trademark registration requests and inquiries. How to Order Merchandise Campus organizations and recognized student groups are required to use authorized licensed vendors when designing consumer…

Frequently Asked Questions

…assignment of any representation of a USC mark. Please contact USC Trademarks and Licensing if you have further questions about ownership of copyrights. How do I order letterhead, envelopes and…