University of Southern California

USC Identity Guidelines

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to order COVID-19 Safety Signage. Click here for a visual menu of the COVID-19 Safety Signage. COVID-19 Safety Signage Order Form For more information, visit USC Environmental Health & Safety…

How Can We Help?

new logotypes to ordering merchandise, they are the first point of contact for your unit if you have any questions related to logo usage and compliance. Academic Units USC Annenberg…

Social Media Guidelines

…Follow copyright, fair use and intellectual property rights. In some cases, content posted to a social media site becomes the property of the platform operator. Protect the shield. The USC…

Website Guidelines

type=”text/css”> h1#usclogo { float: right; width: 198px; height: 60px; margin: 0; } h1#usclogo a { display: block; width: 176px; height: 38px; padding:11px; background-color:#900 // cardinal background:url(usc-shield-name-white.png) 11px no-repeat; text-indent: -9999px;…

Website URLs and Links

connect the URL to the school to further establish reputational branding of the school. Examples, dornsife.usc.edu/unruh, annenberg.usc.edu/research/center-public-relation, etc. A Note on Research Projects The criteria for research projects to be…

Print Guidelines

the new graphic identity program prohibits the use of any additional iconography, marks or artwork outside of the approved university seal, shield and Trojan head (the latter, used for spirit-related…

Merchandise Guidelines

other third-party trademarks are prohibited. Below are examples of the approved USC athletic and spirit marks. To request the use of these marks, or for questions pertaining to the Trojan…

Frequently Asked Questions

logo be locked-up with any other logos or graphics? The guidelines of the USC graphic identity system do not permit co-branded logo lock-ups. When using the USC logo near another…

Video Quality Guidelines

the frame thus distracting the audience from the subject/speaker? When interviewing a person on camera, frame the subject in the right or left third on the frame leaving two thirds…

Web Fonts

available to any USC organization website. To use it, select the styles you want to use, then copy the code below into your CSS file: Choose which weights and styles…