University of Southern California

USC Identity Guidelines

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Social Media Guidelines

…for tracking results. Reviewing these data will help you refine your strategy and better understand your audience’s preferences and behaviors. Connect to the community. Help USC keep its online community…

…does not allow changes or alterations to the design of the approved university stationery templates. To Order Stationery Go to businessservices.usc.edu/purchases Click on Strategic Sourcing > Preferred Suppliers by Category…

Website Guidelines

…Ostrow School of Dentistry USC School of Pharmacy USC Price School of Public Policy USC Rossier School of Education USC School of Social Work USC Dornsife College Code samples <style…

How Can We Help?

…USC John Hobbs johnnyho@usc.edu USC School of Pharmacy Isaac Mora imora@usc.edu USC Sol Price School of Public Policy Rachel Lichtman rachell1@usc.edu USC Roski School of Art and Design Kirsten Schmidt…

Official Typefaces

…and consistent use of these official typefaces helps reinforce the university’s identity. Please use the links below to purchase licenses of the approved university typefaces: Adobe Caslon Pro National 2…

Merchandise Guidelines

…the contact point for department trademark registration requests and inquiries. How to Order Merchandise Campus organizations and recognized student groups are required to use authorized licensed vendors when designing consumer…

External Organizations and the USC Brand

…Office of Trademarks and Licensing. When such items are made available for commercial purchase, appropriate licensing agreements must be reviewed and approved by this office. Third Party Service Providers Engaged…

Official Colors

…text. Large text is defined as 14 point (typically 18.66px) and bold or larger, or 18 point (typically 24px) or larger. For websites and other online uses, WebAim Color Contrast…

Website URLs and Links

…be permitted on website properties on that exist on .com, .org, .net or other non-“.edu” domains for specific consumer-facing, conference, consortium, or affinity group purposes. Typical permitted use cases of…