University of Southern California

USC Identity Guidelines

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How Can We Help?

USC Transportation Christopher Gay gayc@usc.edu Centers, Institutes and Programs USC Michelson Jivin Seward jseward@usc.edu USC International Academy Jennifer Colin jcolin@usc.edu USC Online Jennifer Colin jcolin@usc.edu Summer Programs Jennifer Colin jcolin@usc.edu…

Social Media Guidelines

keep it active; inactive accounts can make a bad impression. Engage in a two-way conversation with your followers and strive to create a positive community. Remove spam that is posted…

Website Guidelines

type=”text/css”> h1#usclogo { float: right; width: 198px; height: 60px; margin: 0; } h1#usclogo a { display: block; width: 176px; height: 38px; padding:11px; background-color:#900 // cardinal background:url(usc-shield-name-white.png) 11px no-repeat; text-indent: -9999px;…

Official Typefaces

USC’s official serif typeface is Adobe Caslon Pro. USC’s official sans serif typeface is National. Each of these fonts offers a wide range of weights, allowing for small and digital…

Merchandise Guidelines

products, including promotional items (giveaway items) that include USC trademarks or word marks. Please see the listing of promotional product licensees at: https://trademarks.usc.edu/campus-community/promotional-licensees/ Not sure what logos to use? If…

External Organizations and the USC Brand

…Relations prohibits the issuance of joint press releases. In the case of multiple party media announcements, it is recommended that each organization should produce independent releases and are coordinated in…

Website URLs and Links

gift. Also may be used in the case of a center or institute that is cooperatively housed in more than one academic school or unit, or is administratively housed within…