University of Southern California

USC Identity Guidelines

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Social Media Guidelines

keep it active; inactive accounts can make a bad impression. Engage in a two-way conversation with your followers and strive to create a positive community. Remove spam that is posted…

How Can We Help?

USC Transportation Christopher Gay gayc@usc.edu Centers, Institutes and Programs USC Michelson Jivin Seward jseward@usc.edu USC International Academy Jennifer Colin jcolin@usc.edu USC Online Jennifer Colin jcolin@usc.edu Summer Programs Jennifer Colin jcolin@usc.edu…

Website Guidelines

type=”text/css”> h1#usclogo { float: right; width: 198px; height: 60px; margin: 0; } h1#usclogo a { display: block; width: 176px; height: 38px; padding:11px; background-color:#900 // cardinal background:url(usc-shield-name-white.png) 11px no-repeat; text-indent: -9999px;…

Web Fonts

Web fonts let you use typefaces that aren’t available by default in web browsers by downloading font files along with your web pages. This technique allows you to use the…

Social Media Profiles

profile photo are: Keep it simple. Pick a photo of a recognizable location or object on campus, or use an image that is emblematic of your initiative or center. Maintain…

Website URLs and Links

gift. Also may be used in the case of a center or institute that is cooperatively housed in more than one academic school or unit, or is administratively housed within…

Print Guidelines

and consistency for years to come. The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system,…

Digital Guidelines

Websites All USC websites should include a USC logo linking back to the USC homepage in the upper right-hand corner of each page. Please read the website guidelines for these…

Presentations

student staff) with a USC-provided email account may download assets. The use of these assets is restricted to official university business in accordance with brand guidelines. Contact identity@usc.edu for any…

Frequently Asked Questions

I use the seal instead of the shield? No, the seal and the shield are not interchangeable. The shield is the primary academic mark and should be used in most…