University of Southern California

USC Identity Guidelines

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Website URLs and Links

…confer with the sponsoring school, department, or divisional unit to keep their site content within brand standards for visual identity, editorial content, and current data privacy and online security best…

Brand Use Guidelines

…Please review the following specific pages on this site for guidance on: Websites and URLs External Organizations and the USC Brand Questions? Please contact: University Communications, Marketing—for brand and sponsorship…

How Can We Help?

…See below for resources to help you stay on brand. General For questions pertaining to the USC branding or identity guidelines, contact Creative Services at identity@usc.edu. You can submit your…

Social Media Guidelines

…environment that allows for a more personal communication style. Consider establishing a consistent naming convention across social media sites if available. For example: twitter.com/uscalumni, facebook.com/uscalumni and youtube.com/uscalumni. You may want…

Frequently Asked Questions

Why do I need to follow brand guidelines? The University of Southern California is a single institution, a trademark that stands for quality in higher education, research, health care, and…

Website Guidelines

…are meant to communicate the website’s academic affiliations clearly and efficiently, not to obscure or clutter the website’s identity. Official university typefaces (Caslon Pro and National) are available as web…

Web Fonts

Web fonts let you use typefaces that aren’t available by default in web browsers by downloading font files along with your web pages. This technique allows you to use the…

COVID-19 Signage Update

…Village. New COVID Health and Safety Signage is available for ordering and pick up. CVD-35 8.5×11 “Mask When Indoors” Paper Insert Please remove and replace all elevator paper insert signage…

Print Guidelines

…tools available to represent and express USC’s unified image to the world. Used with care and imagination, these new tools will ensure that the university’s image will retain its impact…

Presentations

Branded templates for PowerPoint presentations are available for USC employees: Powerpoint template (16:9 format) Powerpoint template (4:3 format) Please contact your brand ambassador to obtain a specialized file for your…