University of Southern California

USC Identity Guidelines

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Video Quality Guidelines

…audience. Ask yourself who is going to watch this video and why? Not everything tells a visual story so don’t be afraid to create audio podcasts if your content does

Social Media Accessibility Guidelines

…ringing does not need to be included. Subtitles for the Deaf and Hard of Hearing (SCHH) are written for viewers who may not be able to hear the audio. SDHH…

Social Media Guidelines

…earn you respect in the online community. Remain transparent. Be honest about your identity. Because no individual departmental social media site represents all of USC, clearly link pages, account names,…

External Organizations and the USC Brand

…(ii) is approved by USC in connection with a program sponsorship and does not generate unrelated business income for the University. In either case, such marketing and/or display must also…

Frequently Asked Questions

…logotypes for any department, center, institute, academic unit or office that is officially recognized and part of the University of Southern California. Does USC allow co-branding and can the USC…

Zoom Virtual Backgrounds

…today. Your browser does not support HTML video. Your browser does not support HTML video. How to Download Our Assets • Click on the link to download the asset. •…

Website Guidelines

…Ostrow School of Dentistry USC School of Pharmacy USC Price School of Public Policy USC Rossier School of Education USC School of Social Work USC Dornsife College Code samples <style…

How Can We Help?

…USC John Hobbs johnnyho@usc.edu USC School of Pharmacy Isaac Mora imora@usc.edu USC Sol Price School of Public Policy Rachel Lichtman rachell1@usc.edu USC Roski School of Art and Design Kirsten Schmidt…

Official Typefaces

…Correct and consistent use of these official typefaces helps reinforce the university’s identity. Please use the links below to purchase licenses of the approved university typefaces: Adobe Caslon Pro National…

Merchandise Guidelines

…the Athletic Department only. Band marks, including the band Trojan head, is restricted for use by the Trojan Marching Band only. Requests to purchase licensed product for resale in conjunction…