University of Southern California

USC Identity Guidelines

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Social Media Guidelines

…environment that allows for a more personal communication style. Consider establishing a consistent naming convention across social media sites if available. For example: twitter.com/uscalumni, facebook.com/uscalumni and youtube.com/uscalumni. You may want…

Glossary of Terms

…or the university name. Small-use Version (of the logotype) The version to be used whenever the final size of the reproduced artwork is to be less than the cut-off size…

Web Fonts

Web fonts let you use typefaces that aren’t available by default in web browsers by downloading font files along with your web pages. This technique allows you to use the…

Website Guidelines

…are meant to communicate the website’s academic affiliations clearly and efficiently, not to obscure or clutter the website’s identity. Official university typefaces (Caslon Pro and National) are available as web…

The Seal

…way. Always use approved artwork. Regular-use seal This version of the seal has been drawn to include more detail and should be used in applications in which this detail can…

The Shield

…recreate these elements in any way. Always use approved artwork. Regular-use shield This version of the shield has been drawn to include more detail and should be used in applications…

Primary Logotype

…The primary USC logotype should be used more frequently than the formal and informal logotypes. For optimal reproduction, two versions of this combination have been created for regular- and small-use…

Formal Logotype

…displaying the university seal imply official sanction by the university. The regular-use version contains the regular-use seal. No maximum usage restriction. Minimum usage is 6 inches wide. The small-use version

Social Media Profiles

…added to the public USC Twitter lists maintained by the main USC Twitter account, send a message to @USC. The themes below are available for USC Twitter accounts, or as…

COVID-19 Signage Update

…Village. New COVID Health and Safety Signage is available for ordering and pick up. CVD-35 8.5×11 “Mask When Indoors” Paper Insert Please remove and replace all elevator paper insert signage…