University of Southern California

USC Identity Guidelines

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How Can We Help?

…USC John Hobbs johnnyho@usc.edu USC School of Pharmacy Isaac Mora imora@usc.edu USC Sol Price School of Public Policy Rachel Lichtman rachell1@usc.edu USC Roski School of Art and Design Kirsten Schmidt…

Social Media Guidelines

…Always be sure to keep up-to-date documentation of usernames and passwords, as well as identify the people with responsibility for managing any accounts created. This will ensure a successful transfer…

Website Guidelines

…type=”text/css”> h1#usclogo { float: right; width: 198px; height: 60px; margin: 0; } h1#usclogo a { display: block; width: 176px; height: 38px; padding:11px; background-color:#900 // cardinal background:url(usc-shield-name-white.png) 11px no-repeat; text-indent: -9999px;…

Official Typefaces

…Correct and consistent use of these official typefaces helps reinforce the university’s identity. Please use the links below to purchase licenses of the approved university typefaces: Adobe Caslon Pro National…

Merchandise Guidelines

…products, including promotional items (giveaway items) that include USC trademarks or word marks. Please see the listing of promotional product licensees at: https://trademarks.usc.edu/campus-community/promotional-licensees/ Not sure what logos to use? If…

External Organizations and the USC Brand

…be made if using identifying marks makes it considerably easier for USC audiences to identify and access services in a time-sensitive situation (pick-up and drop-off locations, temporary signage related to…

Website URLs and Links

…connect the URL to the school to further establish reputational branding of the school. Examples, dornsife.usc.edu/unruh, annenberg.usc.edu/research/center-public-relation, etc. A Note on Research Projects The criteria for research projects to be…