University of Southern California

USC Identity Guidelines

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Website URLs and Links

…confer with the sponsoring school, department, or divisional unit to keep their site content within brand standards for visual identity, editorial content, and current data privacy and online security best…

Brand Use Guidelines

…Please review the following specific pages on this site for guidance on: Websites and URLs External Organizations and the USC Brand Questions? Please contact: University Communications, Marketing—for brand and sponsorship…

COVID-19 Signage Update

…removed immediately. How do I order/pick up the new signs? Signage can be ordered via the PPE website: https://ppe.uscbookstore.com/product-category/restart-signage/ Pickup is from the Distribution Center (Old Surplus Center): 3427 S….

How Can We Help?

…See below for resources to help you stay on brand. General For questions pertaining to the USC branding or identity guidelines, contact Creative Services at identity@usc.edu. You can submit your…

Frequently Asked Questions

Why do I need to follow brand guidelines? The University of Southern California is a single institution, a trademark that stands for quality in higher education, research, health care, and…

Social Media Guidelines

…earn you respect in the online community. Remain transparent. Be honest about your identity. Because no individual departmental social media site represents all of USC, clearly link pages, account names,…

Print Guidelines

…and consistency for years to come. The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system,…

Website Guidelines

…The use of these assets is restricted to official university business in accordance with brand guidelines. Contact identity@usc.edu for any questions. USC logo graphic The web logo uses the primary…

Video Quality Guidelines

…is required. Shoot your video. Here are some tips for quality video: Use a tripod. Be sure to light the subjects in order for them to be seen clearly. Be…

Presentations

Branded templates for PowerPoint presentations are available for USC employees: Powerpoint template (16:9 format) Powerpoint template (4:3 format) Please contact your brand ambassador to obtain a specialized file for your…