University of Southern California

USC Identity Guidelines

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Website URLs and Links

into an agreement to affiliate, as a risk to the brand reputation. When in doubt, it is advisable to consult with the University Communications Marketing group, Trademarks and Licensing, General…

How Can We Help?

as electronic letterhead. USC Brand Ambassadors USC brand ambassadors are the point person for all identity questions related to the academic or administrative unit a department falls under. From requesting…

Brand Use Guidelines

and strong community of a world-class academic and research institution. These guidelines provide information on how we can connect each of these imprimaturs to USC brand promise: excellence in academics,…

Frequently Asked Questions

and to request approval for an anniversary mark. If the request meets all criteria for approval, an identity-compliant logo will be created and provided by USC University Communications within 14…

Social Media Guidelines

or division, to ensure appropriate access to institutional accounts at all times. Contacting a social media platform to change passwords or delete accounts can prove to be challenging and time-consuming….

Video Quality Guidelines

the information? Be clear about the answers to these questions. Focus your message. Video does a great job of compressing information. You can communicate a great deal more in a…

university-wide standard at 1.125 inches and 0.75 inch respectively. Two-color university letterhead. Actual size of letterhead is 8.5 x 11 inches. Two-color university #10 envelope. Actual size of #10 envelope…

Website Guidelines

type=”text/css”> h1#usclogo { float: right; width: 198px; height: 60px; margin: 0; } h1#usclogo a { display: block; width: 176px; height: 38px; padding:11px; background-color:#900 // cardinal background:url(usc-shield-name-white.png) 11px no-repeat; text-indent: -9999px;…

Official Colors

shown above, and described further on the colors for screen page. The following are used as secondary colors for on-screen projects. Black 100% BlackHex: #000000 Dark Gray 53% BlackHex: #777777…

External Organizations and the USC Brand

be made if using identifying marks makes it considerably easier for USC audiences to identify and access services in a time-sensitive situation (pick-up and drop-off locations, temporary signage related to…