University of Southern California

USC Identity Guidelines

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Official Typefaces

…and consistent use of these official typefaces helps reinforce the university’s identity. Please use the links below to purchase licenses of the approved university typefaces: Adobe Caslon Pro National 2…

Merchandise Guidelines

…the Athletic Department only. Band marks, including the band Trojan head, is restricted for use by the Trojan Marching Band only. Requests to purchase licensed product for resale in conjunction…

External Organizations and the USC Brand

…Office of Trademarks and Licensing. When such items are made available for commercial purchase, appropriate licensing agreements must be reviewed and approved by this office. Third Party Service Providers Engaged…