University of Southern California

USC Identity Guidelines

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Website Guidelines

…Titles A website’s title (which may be the name of a department, program, or project) should be the most prominent identity information on the website. University and school identity graphics…

Website URLs and Links

…Counsel, or if applicable, Government Relations. Corporate Logos and Links on USC’s Website Corporate logos and links may not be included on any USC academic website (academic defined as granted…

Web Fonts

…look across print and digital formats. Web fonts are useful if you want to use official typefaces throughout your website. If you’re just using official typefaces for your website title…

Print Guidelines

…elements that define it. This website will provide you with the basic guidelines for the University of Southern California’s Graphic Identity Program. The elements outlined here highlight the key graphic…

COVID-19 Signage Update

…removed immediately. How do I order/pick up the new signs? Signage can be ordered via the PPE website: https://ppe.uscbookstore.com/product-category/restart-signage/ Pickup is from the Distribution Center (Old Surplus Center): 3427 S….

Frequently Asked Questions

…For more information about ordering stationery, visit: identity.usc.edu/signage-and-stationery. A vendor I work with or have contracted would like to use the USC logo on their website. Is this permissible? USC…

Brand Use Guidelines

…name, etc.) thereby preserving its reputation, academic prestige, and historic contributions. Learn more about current facts that support the university’s points of distinction on the commcouncil.usc.edu website (USC log-in required)….

Mobile Web

For university-supported mobile apps and websites built specifically for mobile devices, a more compact version of the USC logo should be placed in the upper right corner. The size, position,…

Social Media Guidelines

…launch, announce it through your traditional channels: email, newsletter, and website. Interact with your audience. Social media is meant for two-way communication. People Google or read the news to get…

Video Quality Guidelines

…and agreements, be sure to add language that explains that the event or speech may be recorded for archival purposes and may also be broadcast on USC’s networks and websites….