University of Southern California

USC Identity Guidelines

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Social Media Guidelines

…environment that allows for a more personal communication style. Consider establishing a consistent naming convention across social media sites if available. For example: twitter.com/uscalumni, facebook.com/uscalumni and youtube.com/uscalumni. You may want…

COVID-19 Signage Update

…removed immediately. How do I order/pick up the new signs? Signage can be ordered via the PPE website: https://ppe.uscbookstore.com/product-category/restart-signage/ Pickup is from the Distribution Center (Old Surplus Center): 3427 S….

Video Quality Guidelines

…not make for compelling video. There are great hosting sites like SoundCloud.com, iTunes U, and Slideshare.com. Set your goals. What is the real purpose of the video you want to…

Website URLs and Links

…guidelines. Review of exceptions will be at the discretion of the academic unit communication office and/or Provost Office Communications, in conjunction with Information Technology Services and University Communications. Revocation of…

Official Colors

…and 3:1 for large text to achieve Level AA compliance. To achieve Level AAA compliance requires a contrast ratio of at least 7:1 for normal text and 4.5:1 for large…

Social Media Profiles

…a lossless compression and render better than JPGs. Cover Photos One of the biggest pieces of real estate on any social media profile is the cover photo. Each social channel…

Print Guidelines

…and consistency for years to come. The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system,…

…University Communications and Capital Construction. Representatives of these entities coordinate closely and collaboratively to provide guidance to sign proposers and ensure conformance with campus signage standards and criteria. For more…

Merchandise Guidelines

…the contact point for department trademark registration requests and inquiries. How to Order Merchandise Campus organizations and recognized student groups are required to use authorized licensed vendors when designing consumer…

Frequently Asked Questions

…and to request approval for an anniversary mark. If the request meets all criteria for approval, an identity-compliant logo will be created and provided by USC University Communications within 14…