University of Southern California

USC Identity Guidelines

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Social Media Guidelines

comments. Avoid using personal accounts to set-up institutional accounts. If you are setting up social media accounts on behalf of your department, use a generic email @usc.edu account whenever possible….

Glossary of Terms

the wordmark. Athletic Marks Athletic marks are the official symbols of the USC Athletic Department for its intercollegiate sports teams. These marks include: The SC Interlock, Baseball Interlock and Trojan…

Web Fonts

available as a web font through Typekit, which requires a membership. Adobe Caslon Pro on Typekit Using National as a web font National is hosted centrally by USC and is…

How Can We Help?

Leonard Davis School of Gerontology Natalie Avunjian avunjian@usc.edu Beth Newcomb bethdunh@usc.edu USC Dornsife College of Letters, Arts and Sciences Letty Avila lavila@dornsife.usc.edu USC Glorya Kaufman School of Dance Cecile Oreste…

Website Guidelines

} </style> <h1 id=”usclogo”><a href=”https://www.usc.edu/”>University of Southern California</a></h1> Requesting a USC URL USC academic and administrative units may obtain an official USC URL (also known as a website address or…

The Seal

way. Always use approved artwork. Regular-use seal This version of the seal has been drawn to include more detail and should be used in applications in which this detail can…

The Shield

recreate these elements in any way. Always use approved artwork. Regular-use shield This version of the shield has been drawn to include more detail and should be used in applications…

Primary Logotype

informal logotypes. The small-use version contains the small-use shield. Maximum usage is 6 inches wide. Minimum usage is 1.5 inches wide. The regular-use version (not shown) contains the regular-use shield….

Formal Logotype

combination have been created for regular- and small-use applications. Do not alter or attempt to recreate these elements in any way. Always use approved artwork. Documents, publications or merchandise items…

Social Media Profiles

1440 pixels While Profile photos are a fairly static part of a social media profile, the cover photo is something that can change at the discretion of the account. This…