University of Southern California

USC Identity Guidelines


All university signs, both permanent and temporary (i.e. banners), for interior and/or exterior installation, are subject to administrative review and approval by representatives from the Office of the Provost, University Communications and Capital Construction. Representatives of these entities coordinate closely and collaboratively to provide guidance to sign proposers and ensure conformance with campus signage standards and criteria.

For more information about signage, visit the Policy page here.

COVID-19 Safety Signage

Effective public health messaging on community behaviors can have significant positive outcomes in reducing the spread of infection. The information included in these guidelines provides an overview of guidance and standards for (how-to) message signs and their posting inside buildings and outdoor spaces.

Click here for the latest update on Covid-19 signage.

For more information, visit USC Environmental Health & Safety COVID-19 Resource Center.

Business Cards and Stationery

The university‚Äôs stationery supplier – Corporate Graphics International – has all of the approved assets and templates for the university’s stationery system, including those for all academic units. All university employees are required to use the approved university stationery templates. USC does not allow changes or alterations to the design of the approved university stationery templates.

To Order Stationery

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The university letterhead, which contains the primary logotype, is used by all central administrative units. The left and right margins have been established as a university-wide standard at 1.125 inches and 0.75 inch respectively.

diagram showing USC letterhead

Two-color university letterhead. Actual size of letterhead is 8.5 x 11 inches.

diagram showing a USC envelope

Two-color university #10 envelope. Actual size of #10 envelope is 9.5 x 4.125 inches. Primary logotype and return address aligned on front in upper left corner. Shield centered on back flap and positioned 0.25 inch above bottom of square flap.

diagram showing a USC business card

Two-color university business card (left) showing left margin aligned with USC in logotype. Gold foil university business card (right). Top and bottom margins are 0.2 inch. Actual size of business cards is 3.5 x 2 inches.
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