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University of Southern California
USC Identity Guidelines
Brand Use
Guidelines
External Organizations and the USC Brand
Website URL Naming
Print
Guidelines
Elements Overview
The Seal
The Shield
The Monogram
The Wordmark
Primary Logotype
Primary Monogram
Informal Logotype
Academic Unit Logotypes
Formal Logotype
Formal Monogram
Incorrect Usage
Clear Space
Official Colors
Approved Color Combinations
Official Typefaces
Digital
Guidelines
Website Guidelines
Mobile Web
Web Fonts
Social Media Guidelines
Social Media Profiles
Social Media Accessibility
Video Quality Guidelines
USC YouTube Technical Specs
Colors for Screen
Presentations
Email Signatures
Zoom Virtual Backgrounds
Merchandise
Guidelines
Signage
and Stationery
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Academic Unit Graphic Identity Guidelines
USC Dornsife College of Letters, Arts and Sciences
USC Gould School of Law
USC Marshall School of Business
USC Rossier School of Education
USC Viterbi School of Engineering
USC Student Affairs
Keck Medicine of USC
Quick links
Creative Services Project Request Form
USC Graphic Identity Reference Guide
Sub-Unit Guidelines
Release Form for Photo and Video Subjects
Release Form for Photo and Video Subjects (Spanish Translation)
Academic Unit Graphic Identity Guidelines
Frequently Asked Questions
Glossary of Terms