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University of Southern California
USC Identity Guidelines
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Guidelines
Elements Overview
The Seal
The Shield
The Monogram
The Wordmark
Primary Logotype
Primary Monogram
Formal Logotype
Formal Monogram
Informal Logotype
Academic Unit Logotypes
Incorrect Usage
Clear Space
Official Colors
Approved Color Combinations
Official Typefaces
Digital
Guidelines
Websites
Mobile Web
Social Media
Guidelines for Departments
Web Fonts
Presentations
Video Quality Guidelines
USC YouTube Technical Specs
Colors for Screen
Email Signatures
Merchandise
Guidelines
Business Cards
& Stationery
Letter from the
President
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Academic Unit Graphic Identity Guidelines
USC Dornsife College of Letters, Arts and Sciences
USC Gould School of Law
USC Marshall School of Business
USC Rossier School of Education
USC Viterbi School of Engineering
USC School of Architecture
USC Student Affairs
Keck Medicine of USC
Reference links
USC Graphic Identity Reference Guide
Sub-Unit Guidelines
Release Form for Photo and Video Subjects
Academic Unit Graphic Identity Guidelines
Public Plaza Banner Guidelines
Frequently Asked Questions
Glossary of Terms