The primary wordmark is a unique typographic signature that displays the USC name in a flush-left configuration. It was developed from a modified version of the official university typeface Adobe Caslon Pro. Its flush-left alignment allows for easy pairing with the university seal, shield and monogram. For optimal reproduction, two versions of this combination have been created in one- and two-line configurations. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.
How to Download Our Assets
• Click on the link to download the asset.
• You will be prompted to sign in to continue to Google Drive.
• Enter your USC email account (@usc.edu).
• You will then be prompted to login with your USC NetID (username) and password on USC Shibboleth.
Only USC faculty and staff (including student staff) with a USC-provided email account may download assets. The use of these assets is restricted to official university business in accordance with brand guidelines. Contact firstname.lastname@example.org for any questions.