University of Southern California

USC Identity Guidelines

The Wordmark


The primary wordmark is a unique typographic signature that displays the USC name in a flush-left configuration. It was developed from a modified version of the official university typeface Adobe Caslon Pro. Its flush-left alignment allows for easy pairing with the university seal, shield and monogram. For optimal reproduction, two versions of this combination have been created in one- and two-line configurations. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.

Download wordmark graphics

All members of the USC family are welcome to explore the USC Graphic Identity Program.
Only USC faculty and staff (including student staff) with a USC-provided email account may download assets. The use of those assets is restricted to official university business in accordance with brand guidelines. Contact for any questions.
How-to download our assets:
• Click to download the asset.
• You will be prompted to sign in to continue to Google Drive.
• Enter your USC email account (
• You will then be prompted to login with your USC NetID (username) and password on USC Shibboleth.

  • Quick links