University of Southern California

USC Identity Guidelines

The Seal


The university seal is the imprimatur of the University of Southern California. It should be used in the most formal applications and expressions of the identity, as a stand-alone graphic element or in conjunction with the primary wordmark and/or monogram. The university seal has been updated to meet today’s standards for print applications. Because the university seal does not reproduce well on-screen, it should not be used on the Web. The seal should never be cropped in any applications. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.

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