University of Southern California

USC Identity Guidelines

Primary Logotype

Primary Shield Wordmark

The primary USC logotype consists of the university shield, monogram and primary wordmark in a flush-left configuration. Combined in a precise manner, these elements create a distinct logotype for USC. The primary USC logotype should be used more frequently than the formal and informal logotypes. For optimal reproduction, two versions of this combination have been created for regular- and small-use applications. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.

shield + USC + University of Southern California = primary logotyope
The primary USC logotype should be used more frequently than the formal and informal logotypes. The small-use version contains the small-use shield. Maximum usage is 6 inches wide. Minimum usage is 1.5 inches wide. The regular-use version (not shown) contains the regular-use shield. No maximum usage restriction. Minimum usage is 6 inches wide.

Download primary logotype graphics


How to Download Our Assets

• Click on the link to download the asset.
• You will be prompted to sign in to continue to Google Drive.
• Enter your USC email account (@usc.edu).
• You will then be prompted to login with your USC NetID (username) and password on USC Shibboleth.

Only USC faculty and staff (including student staff) with a USC-provided email account may download assets. The use of these assets is restricted to official university business in accordance with brand guidelines. Contact identity@usc.edu for any questions.

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