University of Southern California

USC Identity Guidelines

Informal Logotype

Informal Monogram Wordmark Horizontal

These logotypes combine the monogram and wordmark in a flush-left configuration. These combinations are the most informal expressions of the brand and should be used in applications that don’t require the shield or formal seal such as social media logo fields. Horizontal and vertical versions have been provided for more flexibility in use. Do not alter or attempt to recreate these elements in any way. Always use approved artwork.

USC + University of Southern California = informal logotype
The horizontal informal logotype should not be sized smaller than 0.75 inch wide. No maximum usage restriction. The vertical informal logotype should not be sized smaller than 0.5 inch wide. No maximum usage restriction.

Download informal logotype graphics

How to Download Our Assets

• Click on the link to download the asset.
• You will be prompted to sign in to continue to Google Drive.
• Enter your USC email account (
• You will then be prompted to login with your USC NetID (username) and password on USC Shibboleth.

Only USC faculty and staff (including student staff) with a USC-provided email account may download assets. The use of these assets is restricted to official university business in accordance with brand guidelines. Contact for any questions.

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