University of Southern California

USC Identity Guidelines

Elements Overview

The USC Graphic Identity Program has been specifically designed to convey the unique qualities of the University of Southern California and is composed of a system of coordinated graphic elements, including:

The Seal
The Shield
The Monogram
The Wordmark

When configured in various ways, these elements form the following approved combinations:

Primary Logotype
Primary Monogram
Formal Logotype
Formal Monogram
Informal Logotype
Academic Unit Logotypes

When consistently applied with the university’s full name, the graphic identity elements work together to create a coherent USC image. Along with the use of official university colors and typefaces in all university print, digital and product applications, these graphic elements create awareness, recognition and loyalty in the USC brand.

How to Download Our Assets

• Click on the link to download the asset.
• You will be prompted to sign in to continue to Google Drive.
• Enter your USC email account (
• You will then be prompted to login with your USC NetID (username) and password on USC Shibboleth.

Only USC faculty and staff (including student staff) with a USC-provided email account may download assets. The use of these assets is restricted to official university business in accordance with brand guidelines. Contact for any questions.

  • Quick links