University of Southern California

USC Identity Guidelines

Approved Color Combinations

The examples shown are the approved color combinations for USC logotypes. As a standard, two of the three colors — Pantone 201C, Pantone 123C or black (including their CMYK and RGB equivalents) — should be used. The USC monogram should always appear in the brighter or more dominant of the two colors.

Grayscale for print

In limited applications in which printing restrictions do not permit two-color usage, a grayscale or one-color cardinal combination can be used.



Unapproved Color Combinations. Do Not Use.


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