University of Southern California

USC Identity Guidelines

Letter from the President

I am pleased to introduce USC’s new graphic identity, a system that provides a strong, consistent look for the university across a range of media and materials.

This program includes a redesigned USC logo and monogram, as well as updated typefaces, and comes with the enthusiastic approval of the university’s Board of Trustees. Our new look reflects many elements of our previous graphic identity, including the use of the university shield, taken directly from our historic seal. As a community, we endeavor to integrate this new system into all USC materials.

This change signals USC’s continued evolution and ascent. As USC assumes its place among the world’s leading research universities, we must strengthen and align our graphic identity to reflect the exceptional caliber of our students, faculty, academic units, and programs. In a very literal sense, we will tell our university’s story with new tools, ones that reflect our community’s collective ambition, optimism, and creativity.

We look forward to writing that story together, as a strongly unified community.

C. L. Max Nikias
University of Southern California

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