University of Southern California

USC Identity Guidelines

How Can We Help?

Whether you’re producing a brochure, a website, a grant proposal or a banner, incorporating USC’s identity guidelines will result in a strong visual identity for the university as a whole. See below for resources to help you stay on brand.


For questions pertaining to the USC branding or identity guidelines, contact Creative Services at

You can submit your project request to the Creative Services Team at USC University Communications. Upon receipt of your request, a member of the team will contact you within 24 hours (between 9a – 5p PST Monday through Friday).

Student Organizations

For questions related to branding or identity guidelines for student organizations, contact .

Spirit Marks, Athletic Marks and Merchandising

For questions pertaining to spirit marks, athletic marks and merchandise, contact Trademarks and Licensing Services at or visit for more information.

Ordering Stationery

For questions pertaining to stationery, contact your unit’s senior business officer or USC Business Services at 213 740 2281 or 213 740 2716.

Keck Medicine of USC

For the Keck Medicine of USC graphic identity guidelines, please visit For questions, please email Health System Marketing and Communications at

USC Dornsife College of Letters, Arts and Sciences

For questions pertaining to the USC Dornsife Graphic Identity Program, contact the USC Dornsife Office of Communication at or visit for more information on obtaining USC Dornsife logotypes, including those for departments, programs, institutes, centers and offices, as well as electronic letterhead.

USC Brand Ambassadors

USC brand ambassadors are the point person for all identity questions related to the academic or administrative unit a department falls under. From requesting new logotypes to ordering merchandise, they are the first point of contact for your unit if you have any questions related to logo usage and compliance.

Academic Units

USC Annenberg School for Communication and Journalism
Suzanne Boretz

USC School of Architecture
Elizabeth Held

USC Bovard College
Jennifer Colin

USC School of Cinematic Arts
Roberto Gomez

USC Leonard Davis School of Gerontology
Natalie Avunjian
Beth Newcomb

USC Dornsife College of Letters, Arts and Sciences
Letty Avila

USC Glorya Kaufman School of Dance
Cecile Oreste

USC Gould School of Law
Larissa Puro

USC Iovine Young Academy
Karine Kim

USC Marshall School of Business
Samantha Pennacchio

Herman Ostrow School of Dentistry of USC
John Hobbs

USC School of Pharmacy
Isaac Mora

USC Sol Price School of Public Policy
Lance Ignon

USC Roski School of Art and Design
Kirsten Schmidt

USC Rossier School of Education
Kianoosh Hashemzadeh

USC Suzanne Dworak-Peck School of Social Work
Joanna Scott

USC School of Dramatic Arts
Delphine Vasko

USC Thornton School of Music
Evan Calbi

USC Viterbi School of Engineering
Madeline Lum

USC Division of Biokinesiology and Physical Therapy
John Hobbs

USC Chan Division of Occupational Science and Occupational Therapy
Paul Bailey

Keck Medicine of USC
Julie Matzagnian

Keck School of Medicine of USC
George Martinez

Central and Administrative Units

USC University Advancement
Douglas Byers

University Advancement Communications
Stacy Lautzenheiser

USC Alumni Association
Cheryl Collier
Karla Reid (all alumni projects)

USC Center for Work and Family Life
Jeff Harris

USC Graduate School
Laura Yoneda

USC Human Resources/Administrative Operations
K Selnick

USC Information Technology Services
Samantha Chilton

USC Libraries
Tyson Gaskill

USC Student Affairs
Gretchen Meier

USC Transportation
Christopher Gay

Centers, Institutes and Programs

USC Office of Equity, Equal Opportunity and Title IX
Ramon Delgado

USC International Academy
Jennifer Colin

USC Michelson
Jivin Seward

USC Museums
Fisher Museum of Art, Pacific Asia Museum
Nathalia Morales-Evanks

USC Shoah Foundation
Aaron Zarrow

Summer Programs
Jennifer Colin

USC Vision & Voices
Eve NaRanong

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