University of Southern California

USC Identity Guidelines

Need Help?

Whether you’re producing a brochure, a website, a grant proposal or a banner, incorporating USC’s identity guidelines will result in a strong visual identity for the university as a whole. See below for resources to help you stay on brand.


For questions pertaining to the USC academic graphic identity marks, contact Creative Services at

Spirit and Athletic Marks

For questions pertaining to spirit marks, athletic marks and merchandise, contact Trademarks and Licensing Services at or visit for more information.

Ordering Stationery

For questions pertaining to stationery, contact your unit’s senior business officer or USC Business Services at 213 740 2281 or 213 740 2716.

USC Dornsife College of Letters, Arts and Sciences

For questions pertaining to the USC Dornsife Graphic Identity Program, contact the USC Dornsife Office of Communication at or visit for more information on obtaining USC Dornsife logotypes, including those for departments, programs, institutes, centers and offices, as well as electronic letterhead.

Keck Medicine of USC

For the Keck Medicine of USC graphic identity guidelines, please visit For questions, please email Health System Marketing and Communications at

USC Brand Ambassadors

Academic Units

USC Annenberg School for Communication and Journalism
Mike Mauro

USC School of Architecture
Lee Olvera

USC School of Cinematic Arts
Roberto Gomez

USC Leonard Davis School of Gerontology
Natalie Avunjian
Beth Newcomb

USC Glorya Kaufman School of Dance
Cecile Oreste

USC Gould School of Law
Larissa Puro

USC Iovine Young Academy
Karine Kim

USC Marshall School of Business
Evie Lazzarino

Herman Ostrow School of Dentistry of USC
John Hobbs

USC School of Pharmacy
Isaac Mora

USC Sol Price School of Public Policy
Julie Labich

USC Roski School of Art and Design
Kirsten Schmidt

USC Rossier School of Education
Amber Sommerville

USC Suzanne Dworak-Peck School of Social Work
Brian Goodman

USC School of Dramatic Arts
Delphine Vasko

USC Thornton School of Music
Evan Calbi

USC Viterbi School of Engineering
Michelle Henry

USC Division of Biokinesiology and Physical Therapy
John Hobbs

USC Chan Division of Occupational Science and Occupational Therapy
John Hobbs

Central Units

USC University Advancement
Douglas Byers

USC Alumni Association
Cheryl Collier

USC Center for Work and Family Life
Jeff Harris

USC Graduate School
Laura Yoneda

USC Human Resources/Administrative Operations
Candace Stalder

USC Information Technology Services
Samantha Chilton

USC Libraries
Tyson Gaskill

USC Student Affairs
Dane Martens

USC Transportation
Christopher Gay

Centers, Institutes and Programs

USC Michelson
Daniel Keck

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