University of Southern California

USC Identity Guidelines

Brand Use Guidelines

When users and visitors come across the USC name, marks, images, and domain name, they experience our brand. Each encounter is an opportunity to express the outstanding achievements, stellar contributions, and strong community of a world-class academic and research institution.

These guidelines provide information on how we can connect each of these imprimaturs to USC brand promise: excellence in academics, high-quality patient care, cutting-edge research, a network of individuals connected across generations and continents as part of The Trojan Family.

It is the responsibility of USC departments and units, as representatives of the university, to protect the USC brand. This includes USC marks (including photographs and footage of identifiable and iconic locations and landmarks, logos, authorized use of the USC name, etc.) thereby preserving its reputation, academic prestige, and historic contributions.

Learn more about current facts that support the university’s points of distinction on the website (USC log-in required).

Please review the following specific pages on this site for guidance on:

Websites and URLs
External Organizations and the USC Brand

Questions? Please contact:

  • Quick links