University of Southern California

USC Identity Guidelines

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Social Media Guidelines

…environment that allows for a more personal communication style. Consider establishing a consistent naming convention across social media sites if available. For example: twitter.com/uscalumni, facebook.com/uscalumni and youtube.com/uscalumni. You may want…

Website URLs and Links

they are included in a section that is clearly identified as event or program sponsors and this section is less prominently featured than the other event or program information. Examples…

Video Quality Guidelines

Communications. If you must include a list of people to thank due to contractual or other obligation, please keep it short and quick. Your audience is interested in the message…

Website Guidelines

…to the following: Gateway website are hosted on USC servers with central ITS Content is managed and approved by central University Communications teams Content is subject to editorial and visual…

How Can We Help?

the USC Dornsife Office of Communication at communication@dornsife.usc.edu or visit dornsife.usc.edu/identity for more information on obtaining USC Dornsife logotypes, including those for departments, programs, institutes, centers and offices, as well…

Official Colors

USC’s official colors are Pantone 201C and Pantone 123C. These colors, designated as USC Cardinal and USC Gold, are equal in importance in identifying the university. All printed materials, whether…

COVID-19 Signage Update

…“Mask When Indoors” Paper Insert Please insert this sign at your building entrances. This is the replacement sign for the old Health Order signage that we previously instructed should be…

Social Media Profiles

…profile photo are: Keep it simple. Pick a photo of a recognizable location or object on campus, or use an image that is emblematic of your initiative or center. Maintain…