University of Southern California

USC Identity Guidelines

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How Can We Help?

…business officer or USC Business Services at 213 740 2281 or 213 740 2716. Keck Medicine of USC For the Keck Medicine of USC graphic identity guidelines, please visit https://brand.keckmedicine.org….

…university-wide standard at 1.125 inches and 0.75 inch respectively. Two-color university letterhead. Actual size of letterhead is 8.5 x 11 inches. Two-color university #10 envelope. Actual size of #10 envelope…

Website Guidelines

…type=”text/css”> h1#usclogo { float: right; width: 198px; height: 60px; margin: 0; } h1#usclogo a { display: block; width: 176px; height: 38px; padding:11px; background-color:#900 // cardinal background:url(usc-shield-name-white.png) 11px no-repeat; text-indent: -9999px;…

Social Media Guidelines

…Always be sure to keep up-to-date documentation of usernames and passwords, as well as identify the people with responsibility for managing any accounts created. This will ensure a successful transfer…

Website URLs and Links

…connect the URL to the school to further establish reputational branding of the school. Examples, dornsife.usc.edu/unruh, annenberg.usc.edu/research/center-public-relation, etc. A Note on Research Projects The criteria for research projects to be…

Print Guidelines

…and consistency for years to come. The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system,…

Merchandise Guidelines

…products, including promotional items (giveaway items) that include USC trademarks or word marks. Please see the listing of promotional product licensees at: https://trademarks.usc.edu/campus-community/promotional-licensees/ Not sure what logos to use? If…

Frequently Asked Questions

…logo be locked-up with any other logos or graphics? The guidelines of the USC graphic identity system do not permit co-branded logo lock-ups. When using the USC logo near another…

Video Quality Guidelines

…seven-minute video than a 20-minute speech. Trying to communicate too much, or adding too much extraneous information, will dilute the power of your video production. Tell a story. Every story…

Web Fonts

…cannot be used for email newsletters. Typekit (the provider for the Adobe Caslon Pro web font) requires Javascript in order to work. If you have any questions, please email identity@usc.edu….