University of Southern California

USC Identity Guidelines

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COVID-19 Signage Update

…removed immediately. How do I order/pick up the new signs? Signage can be ordered via the PPE website: https://ppe.uscbookstore.com/product-category/restart-signage/ Pickup is from the Distribution Center (Old Surplus Center): 3427 S….

Website Guidelines

…Ostrow School of Dentistry USC School of Pharmacy USC Price School of Public Policy USC Rossier School of Education USC School of Social Work USC Dornsife College Code samples <style…

How Can We Help?

…USC John Hobbs johnnyho@usc.edu USC School of Pharmacy Isaac Mora imora@usc.edu USC Sol Price School of Public Policy Rachel Lichtman rachell1@usc.edu USC Roski School of Art and Design Kirsten Schmidt…

Social Media Guidelines

…earn you respect in the online community. Remain transparent. Be honest about your identity. Because no individual departmental social media site represents all of USC, clearly link pages, account names,…

Website URLs and Links

…be permitted on website properties on that exist on .com, .org, .net or other non-“.edu” domains for specific consumer-facing, conference, consortium, or affinity group purposes. Typical permitted use cases of…

Print Guidelines

…and consistency for years to come. The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system,…

…does not allow changes or alterations to the design of the approved university stationery templates. To Order Stationery Go to businessservices.usc.edu/purchases Click on Strategic Sourcing > Preferred Suppliers by Category…

Merchandise Guidelines

…the contact point for department trademark registration requests and inquiries. How to Order Merchandise Campus organizations and recognized student groups are required to use authorized licensed vendors when designing consumer…

Frequently Asked Questions

…assignment of any representation of a USC mark. Please contact USC Trademarks and Licensing if you have further questions about ownership of copyrights. How do I order letterhead, envelopes and…

Video Quality Guidelines

…seven-minute video than a 20-minute speech. Trying to communicate too much, or adding too much extraneous information, will dilute the power of your video production. Tell a story. Every story…