University of Southern California

USC Identity Guidelines

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Social Media Guidelines

…environment that allows for a more personal communication style. Consider establishing a consistent naming convention across social media sites if available. For example: twitter.com/uscalumni, facebook.com/uscalumni and youtube.com/uscalumni. You may want…

COVID-19 Signage Update

…removed immediately. How do I order/pick up the new signs? Signage can be ordered via the PPE website: https://ppe.uscbookstore.com/product-category/restart-signage/ Pickup is from the Distribution Center (Old Surplus Center): 3427 S….

Video Quality Guidelines

…not make for compelling video. There are great hosting sites like SoundCloud.com, iTunes U, and Slideshare.com. Set your goals. What is the real purpose of the video you want to…

Frequently Asked Questions

…boilerplate text. For example, the following is allowed: “the USC Annenberg Innovation Lab (AnnLab) is a curious, creative and committed think tank helping media and technology work for humans.” But…

Website URLs and Links

…be permitted on website properties on that exist on .com, .org, .net or other non-“.edu” domains for specific consumer-facing, conference, consortium, or affinity group purposes. Typical permitted use cases of…

Official Colors

…and 3:1 for large text to achieve Level AA compliance. To achieve Level AAA compliance requires a contrast ratio of at least 7:1 for normal text and 4.5:1 for large…

Social Media Profiles

…well in horizontal orientation. The current sizing for Facebook cover photos is: 820 px by 312 px. Facebook offers the option of establishing a vanity URL (e.g. facebook.com/USCCinema). Your page…

Print Guidelines

…and consistency for years to come. The key to this graphic identity program is the system of wordmark, monogram and contrasting color. In order to maintain consistency throughout the system,…

…x 11 inches. Two-color university #10 envelope. Actual size of #10 envelope is 9.5 x 4.125 inches. Primary logotype and return address aligned on front in upper left corner. Shield…

Merchandise Guidelines

…the contact point for department trademark registration requests and inquiries. How to Order Merchandise Campus organizations and recognized student groups are required to use authorized licensed vendors when designing consumer…