University of Southern California

USC Identity Guidelines

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Social Media Guidelines

environment that allows for a more personal communication style. Consider establishing a consistent naming convention across social media sites if available. For example: twitter.com/uscalumni, facebook.com/uscalumni and youtube.com/uscalumni. You may want…

Video Quality Guidelines

file (see technical guidelines) to Meredith Cruse at University Communications (Meredith.Cruse@usc.edu). You may send it using file-sharing programs such as Dropbox, Box.net, YouSendIt, etc., or via thumb drive, external drive,…

Frequently Asked Questions

the approved artwork and assets by visiting usc.edu/identity. Where can I get approved artwork to be in compliance with the USC Dornsife Graphic Identity Program? Visit dornsife.usc.edu/identity for more information…

Website URLs and Links

the Office of the Provost. Naming convention will be guided by terms set in the formal gift agreement. Examples include: roski.usc.edu, viterbischool.usc.edu michelson.usc.edu, healthpolicy.usc.edu, etc. Note: in the case of…

Social Media Profiles

a “Like” on the Official Facebook page for USC, contact University Communications at ucomm@usc.edu. The themes below are available for USC Facebook accounts, or as examples to create your own….

How Can We Help?

oreste@usc.edu USC Gould School of Law Larissa Puro lpuro@law.usc.edu USC Iovine Young Academy Karine Kim karine.kim@usc.edu USC Marshall School of Business Maggie Luellen luellen@marshall.usc.edu Herman Ostrow School of Dentistry of…

Print Guidelines

download assets. The use of those assets is restricted to official university business in accordance with brand guidelines. Contact identity@usc.edu for any questions. How-to download our assets: • Click to…

on Covid-19 signage. For more information, visit USC Environmental Health & Safety COVID-19 Resource Center. Business Cards and Stationery The university’s stationery supplier – Corporate Graphics International – has all…

Merchandise Guidelines

products, including promotional items (giveaway items) that include USC trademarks or word marks. Please see the listing of promotional product licensees at: https://trademarks.usc.edu/campus-community/promotional-licensees/ Not sure what logos to use? If…

Web Fonts

sites hosted under usc.edu subdomains. If you’re only using a custom typeface for a website title or a menu whose text doesn’t change, you might find it more efficient to…