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University of Southern California
USC Identity Guidelines
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Guidelines
Elements Overview
The Seal
The Shield
The Monogram
The Wordmark
Primary Logotype
Primary Monogram
Formal Logotype
Formal Monogram
Informal Logotype
Academic Unit Logotypes
Incorrect Usage
Clear Space
Official Colors
Approved Color Combinations
Official Typefaces
Digital
Guidelines
Websites
Mobile Web
Social Media
Guidelines for Departments
Presentations
Colors for Screen
Email Signatures
Merchandise
Guidelines
Business Cards
& Stationery
Letter from the
President
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School Graphic Identity Websites
Keck Medicine of USC
USC Dornsife College of Letters, Arts and Sciences
Reference links
Introducing the Graphic Identity Program
Sub-Unit Guidelines
School Graphic Identity Websites
Frequently Asked Questions
Glossary of Terms